The logo for Barks Breeds & Besties reflects the brand's playful and social essence with its thicker, curved font that mirrors the wag of a dog’s tail, creating a sense of motion and fun. Featuring a dapper bulldog in a suit, the design adds charm and sophistication, perfectly aligning with the theme of dog show betting. The bright color palette—shades of teal, light blue, pink, and yellow—captures a lively and inviting atmosphere, making it both eye-catching and memorable.