THE GRANITE YMCA
Winter Programs Campaign
The Winter Registration Campaign was designed to build awareness and excitement around upcoming YMCA programs while encouraging members to register. A cohesive mix of print and digital materials created multiple touchpoints to reach our audience and maintain a consistent, engaging campaign across channels.
MY ROLE
Concept, Design
AUDIENCE
YMCA members
& Community
DELIVERABLES
Postcard, Flyer, Poster, In-branch Signage, Social Media, Email
Postcards
A targeted direct-mail postcard designed to reach members at home, build awareness of Winter Session, and encourage early program registration.
Poster & Flyer
Branded posters and flyers brought the Winter Session campaign into YMCA locations, reinforcing key messaging and keeping registration top of mind for members.
Registration Cards
Registration reminder cards provided an additional in-person touchpoint, distributed at branch Welcome Centers and by instructors and trainers.
Digital
Email and social media extended the campaign digitally, creating additional touchpoints to build excitement, reinforce key registration dates, and drive members to explore Winter Session programs.
In Action
The campaign was used across multiple touchpoints to reach our community, build excitement, and encourage registration.
