Winter Programs Campaign
THE GRANITE YMCA
An integrated campaign designed to promote winter session programs at the YMCA. The goal was to create a warm, inviting look that would capture attention, communicate key details at a glance, and drive registration across all channels.
MY ROLE
Concept, Design
AUDIENCE
YMCA members
& Community
DELIVERABLES
Print, Digital, Social, Email
THE CAMPAIGN
A cohesive design that connects across both sides of the postcard, using bold color, real photography, and clear hierarchy to communicate programs and registration details.
POSTCARD
FRONT
FLYER
BACK
POSTER
IN ACTION
The campaign was used across multiple touchpoints to reach the community, build excitement for programs, and encourage early registration.