THE GRANITE YMCA
Harvest Hoedown Event
The Harvest Hoedown Campaign was designed to build awareness and excitement around a free, family-friendly fall event at the YMCA. A cohesive mix of print and digital materials highlighted the event’s seasonal activities while using warm fall imagery, playful design elements, and consistent messaging to create an inviting campaign across multiple channels.
MY ROLE
Concept, Design
AUDIENCE
YMCA members
& Community
DELIVERABLES
Postcard, Flyer, Poster, In-branch Signage, Outdoor Signage, Social Media, Email
Postcards
A targeted direct-mail postcard designed to reach local families at home, build awareness of the Harvest Hoedown, and encourage the community to attend this free, family-friendly fall event.
Poster & Flyer
Branded posters and flyers brought the Harvest Hoedown campaign into YMCA locations, building excitement for the event and highlighting the free, family-friendly fall activities available to the community.
Event Cards
Event reminder cards provided an additional in-person touchpoint, distributed at the Welcome Center to build awareness of the Harvest Hoedown and encourage families to attend.
Digital
Email and social media extended the Harvest Hoedown campaign digitally, creating additional touchpoints to build excitement, highlight the family-friendly activities, and encourage the community to attend the free fall event.
Lawn Sign
Branded posters and flyers brought the Harvest Hoedown campaign into YMCA locations, building excitement for the event and highlighting the free, family-friendly fall activities available to the community.
In Action
The campaign was used across multiple touchpoints to reach our community to build excitement for this free community event.
