THE GRANITE YMCA
In Service Day
The In Service Day Campaign was designed for The Granite YMCA’s annual staff-wide training day, bringing this year’s 90s theme to life across a variety of print and digital materials. Bold colors, retro-inspired graphics, and playful 90s design elements created a fun, cohesive look while building excitement and keeping staff informed leading up to the event.
MY ROLE
Concept, Design
AUDIENCE
YMCA Staff
DELIVERABLES
Save the Date, Invitation, Nametags Signage, Email
Save the Date
The Save the Date was designed to build early awareness and excitement for the upcoming event. It was distributed to staff through both printed handouts and email, creating multiple touchpoints to ensure the event details reached employees across the organization.
Invitation
The event invitation was created to provide staff with key event details while bringing the 90s theme to life through a fun, engaging design. The invitation was distributed in both print and digital formats, with physical copies shared with staff and a digital version sent via email.
Program
Event reminder cards provided an additional in-person touchpoint, distributed at the Welcome Center to build awareness of the Harvest Hoedown and encourage families to attend.
Nametags
Email and social media extended the Harvest Hoedown campaign digitally, creating additional touchpoints to build excitement, highlight the family-friendly activities, and encourage the community to attend the free fall event.
Direction Signs
Branded posters and flyers brought the Harvest Hoedown campaign into YMCA locations, building excitement for the event and highlighting the free, family-friendly fall activities available to the community.
In Action
The campaign was used across multiple touchpoints to reach our community to build excitement for this free community event.
